CIMdata PLM Industry Summary Online Archive
8 February 2008
Implementation Investments
Kozomara and OptiTex Spark Creative Partnership
OptiTex is enhancing the production possibilities for designer Zorana Kozomara, who has added PDS with grading and the OptiTex 3D Runway Creator as core tools within her design workshop.
With the OptiTex software, clothing designers such as Kozomara can create entire lines virtually, allowing them to “see” clothes in production before a single pattern is cut.
This competitive advantage in speed to market and elimination of fabric waste helps ensure a rapid ROI. Combining Kozomara’s creativity with the OptiTex technology enhances her ability to design accessible clothing for the working woman.
Having the OptiTex solutions in her workshop lets her provide clients with high-end fashion at high value. “We decided to partner with OptiTex because its software dealt with several of our key concerns,” says Kozomara. “It addressed our environmental concerns in that I could design without wasting paper, fabric and muslin. We are already profiting from it immensely.”
The allure of the OptiTex platform is in the range of options, both in the design software and the 3D model. The enhanced possibilities the software provides extends to movable toolbars and dialog boxes, allowing designers to customize their work environments.
“All of our products are engineered with the creative individual in mind,” says Ran Machtinger, President and CEO of OptiTex, Ltd. “Our software expands the ways in which designers can approach their work, reducing the limitations of standard production technology.”
Kozomara recognizes that the future of fashion industry is in technological advancement, and she is determined to play a role in that change.
“I’m enjoying the enhanced creative freedom the technology provides,” adds Kozomara. “OptiTex offers the most user friendly software available. We were able to install and begin designing with it immediately.”
About Zorana Kozomara
A native of war torn Sarajevo, Zorana developed an interest in fashion at an early age. Her grandmother, a custom tailor and high-end seamstress, would often discuss the angles and symmetries of the human form with a young and curious Zorana.
She left Sarajevo with her family at the age of 14 for China, where her father was pursuing a new business venture. It was there that she became passionate about art and received her first professional experience with a local Hong Kong fashion design house.
At 18, Zorana returned with her family to Sarajevo, intent on serious study and possibly opening her own shop. A year later, war broke out and the region was thrown into chaos. She fled to Paris where she studied Art History and International Finance, earning bachelor’s degrees in both disciplines at the acclaimed University of Paris, Sorbonne.
Zorana later moved to Canada, where she earned an additional Bachelor’s degree in Fashion Design and took up a position with Canada’s leading apparel company. Zorana set out to realize her earlier vision by creating “Kozomara” in mid 2005 with her own financing. Now in its third collection, Kozomara is looking to take self expression to a new level with an eclectic mix of styles.
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