CIMdata PLM Industry Summary Online Archive

16 January 2008

Implementation Investments

Small and Medium Businesses Choose PTC® Pro/ENGINEER® to Increase Global Competitiveness

PTC announced that Pro/ENGINEER continues to gain momentum as the parametric CAD/CAM/CAE solution of choice for small and medium businesses (SMBs). SMBs continue to adopt Pro/ENGINEER for its ease-of-use and the powerful capabilities that are required to compete in an ever-changing business environment. As a result, the PTC reseller channel continues to experience upward momentum. PTC reported $195 million in total channel revenue in fiscal 2007, growing 14% from the previous year and representing 21% of total PTC revenue.

"SMBs face the same complex product development challenges as their larger global counterparts. To be successful in this environment, SMBs must make well informed decisions about their technology investments," said Matthew McGovern, director, vertical market strategy, marketing, PTC. "SMBs must choose solutions that will not only match their current corporate strategy and product development needs but will also grow with them and help them to achieve future strategy and business initiatives. PTC offers flexible pricing and packaging for Pro/ENGINEER to help SMBs focus on their business and product development objectives and not be disrupted by having to change CAD solutions as they grow their businesses."

Big Dog Motorcycles, based in Wichita, Kansas, is the leading manufacturer of custom, American V-twin motorcycles. Dissatisfied with its previous CAD solution, the company wanted a single, comprehensive, 3D CAD solution that could handle the complexity of its product and support its development of more innovative products in increasingly shorter timeframes. To meet Big Dog Motorcycles' requirements for complex surfacing capability and the handling of large assemblies, Sequoia Etc, a PTC Platinum reseller, deployed Pro/ENGINEER Interactive Surface Design (ISDX) and Pro/ENGINEER Advanced Assembly (AAX). Using PTC Solutions has enabled Big Dog Motorcycles to decrease design time for the first fuel tank by 70% using Pro/ENGINEER ISDX and promote accurate vehicle-down design working from master models of the entire bike. "With Pro/ENGINEER ISDX, we are able to go through multiple iterations quickly. Pro/ENGINEER AAX automates our CAD model assembly process, reducing errors by allowing all designers to work from the same master model," said Marvin Bachman, new product development manager, Big Dog. "Pro/ENGINEER is a powerful tool that gives us scalability and enables a top-down design process all in one solution."

Headquartered in Busan, Korea, Woo Shin Precision Co., Ltd, is a leader in mold design and manufacturing technology for vehicle engines. Woo Shin Precision needed to quickly implement a more efficient and integrated 3D product development solution to speed its mold assembly design process, reduce material costs and increase time to market. The company enlisted the help of Digitek, an authorized PTC reseller, to resolve these challenges. After careful consideration, Woo Shin Precision deployed Pro/ENGINEER and Pro/ENGINEER AAX. As a result, Woo Shin Precision has achieved significant benefits including a 78% reduction in design time, a 33% reduction in processing of engineering change orders, and 65% reduction in part development time. The development team has also increased its ability to quickly respond to changes in the design process resulting from increased demand and quantity of engines being developed. "The seamless adoption of Pro/ENGINEER for 3D CAD enabled the product development team to quickly and easily propagate changes and reduce the time to complete engineering change orders (ECOs)," said Song Seung Kun, Senior Manager, Woo Shin Precision Co., Ltd. "As a result, we've streamlined our development process enabling us to bring our innovative designs to market faster which has increased our competitiveness."

Germany-based Deuta offers innovative individual and complete solutions in speed, distance and position measurement and display technologies and is widely recognized for its recording and train safety solutions. To support its continuous growth objectives, Deuta needed to streamline its product development process and improve cross-functional data sharing and communication. Deuta worked with PTC Platinum Partner INNEO and selected Pro/ENGINEER in conjunction with Windchill®, key components of PTC's integral product development system to accomplish these objectives. Windchill PDMLink® allows the simple capture of device variants and the inheritance of attributes, even in conjunction with external service-providers. "Together, Pro/ENGINEER and Windchill provide a complete solution that gives our staff a central source of information which works reliably and cleanly, even with external data. With this solution, we save time and money by being able to produce variants of rail vehicle devices quickly and productively," explains Ralph Jüngels, R&D project manager, Driver's Desk Solutions Group, Deuta. "This solution gives our designers more scope for development, as our staff in production, purchasing, and sales have access to all the Pro/ENGINEER models and drawings. This means we can generate more products in a shorter space of time."

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