CIMdata PLM Industry Summary Online Archive
6 February 2007
Financial News
Catalog Data Solutions Announces 50% Growth Year Over Year and Sees Online CAD Model Download Market Gaining Momentum
Catalog Data Solutions ( CDS ) announced that its 2006 sales increased by more than 50% over 2005. In 2006 the company added many prestigious new customers including Emerson Power Transmission, J.W. Winco, Accurate Screw Machine Corporation, Associated Spring Raymond, Atlas Caster etc. and earned repeat business from multiple existing customers including Gates Corporation, ASCO Valve, Ohio Nut &Bolt, Century Spring and Buckeye Fasteners.
"By providing freely downloadable 3D CAD models of your products, you save design engineers valuable time and make it easier for customers to select your products rather than your competitors' products. In return you generate sales leads from user registration and your parts are 'locked and loaded' into their designs, so you will enjoy sales in proportion to the sales success of those designs," said John Major, CEO, Catalog Data Solutions. "Industrial suppliers making an investment in their web sites via online catalogs with CAD model downloads (and possibly ecommerce and configurators) can expect increased sales and lasting customer loyalty. The 3D CAD downloads supply critical engineering information, reduce engineering design costs, accelerate time to market, and ensure design accuracy. Conversely industrial suppliers without 3D CAD models on their web sites are at risk of losing customers to competitors who do offer 3D CAD models. "
CAD downloads are an important sales and marketing tool for all industrial suppliers to turn browsers into customers, "Since implementing 3D CAD downloads (in Feb. 2006) we have averaged more than 850 downloads/month from our 18,000 CAD model library. Already 60% of our sales leads are from CAD models and 40% from traditional marketing. CAD downloads sales leads convert to sales at a higher rate and even more importantly they convert faster! And the cost per lead from CAD downloads is less than 10% of the average cost per lead from traditional marketing" said J.W. Winco CEO, John M. Winkler.
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.