CIMdata PLM Industry Summary Online Archive
22 November 2007
Company News
Monica Menghini Named CEO of 3dswym
Maurice Lévy, Chairman and CEO of Publicis Groupe, and Bernard Charlès, President and CEO of Dassault Systèmes, announced the nomination of Monica Menghini as CEO of 3dswym. 3dswym was launched in June 2007 as a strategic partnership to leverage the vast consumer intelligence and global marketing skills of Publicis Groupe with the cutting-edge 3D technology of Dassault Systèmes.
3dswym is a collaborative Web-based 3D platform allowing marketers and consumers to co-create products and marketing concepts, from packaging to in-store product placement, up to the point of sale, using 3D technology and Web 2.0. Its capabilities also include virtual shopping tests and shopper marketing consulting in 3D.
Among her responsibilities, Monica Menghini will oversee the international roll-out of 3dswym to top worldwide consumer goods marketers. She will be based in Paris. From the end of 2003, Monica Menghini was General Manager EMEA of Saatchi & Saatchi X (the shopper marketing network within Saatchi & Saatchi), and worldwide account director for Fromagerie Bel. Prior to this, from 2001 to the end of 2003 she was Regional Account Director for Fabric Care (P&G) at Saatchi & Saatchi Europe. Before joining Saatchi & Saatchi, Monica Menghini worked for Procter & Gamble from 1988 to 2000, and from 1999 to 2000, she was based in Geneva, where she worked at the Global Business Unit of Procter & Gamble Europe.
Monica Menghini holds a Degree in Law from the University of Rome. 3dswym demonstration and information: http://www.3dswym.com/ .
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