CIMdata PLM Industry Summary Online Archive
November 16, 2007
Company News
Global Intelligence Alliance Launches New White Paper on Market Intelligence for Innovation and Product Life Cycle Management
Global Intelligence Alliance, a global leader in customized Market Intelligence services and solutions, launches its newest thought-leading GIA White Paper on "Market Intelligence for Innovation and Product Life Cycle Management". The publication continues on the theme of linking Market Intelligence with business processes. During 2007, GIA White Papers have been published on MI for Strategic planning, MI for Customer Processes, and now MI for Innovation and Product Life Cycle Management.
In the White Paper, the product life cycle process has been used as the core framework within which the utilization of MI for innovation and product development has been explored. A structured five-phase approach has been proposed in the form of a stop/go decision model in which a number of decision points are defined as tollgates. The paper also presents a comprehensive intelligence system for the entire innovation and product life-cycle process.
Linking Market Intelligence with business processes is key in ensuring a good return on investment in the often very intangible MI activities. What determines the value of the MI operation is how the MI output is being utilized when analyzing long term strategic goals and opportunities, assessing customers and competition, or monitoring developments on the technical front.
White Paper Release Webinar on November 13 at 9.30-10.00 AM Eastern Standard Time
The White Paper will be released to the public in a webinar where the frameworks and ideas will be discussed, along with presenting a brief case study on how Shell Global Solutions utilizes MI in their innovation management. After the webinar, the White Paper and the webinar presentation will be available for free downloading at http://www.globalintelligence.com/.
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