CIMdata PLM Industry Summary Online Archive
10 October 2007
Implementation Investments
Chicony Implements Pro/ENGINEER® Wildfire® to Accelerate Product Development Process
PTC announced that Chicony Electronics, one of the world's leading consumer electronics manufacturers, successfully implemented Pro/ENGINEER, PTC's integrated 3D CAD/CAM/CAE solution. As a result, Chicony was able to reduce its product development time by 60%, integrate seamlessly with upstream and downstream partners and achieve increased business segments.
Established in 1983 and headquartered in Taiwan, Chicony faced mounting pressure from global competition and customers' constantly evolving demands. To address these challenges, Chicony needed a single 3D product development process with CAD, CAM and CAE capabilities that were powerful, user-friendly and cost-effective. Before choosing Pro/ENGINEER, Chicony conducted a comprehensive evaluation of all 3D design software, considering factors such as powerful modeling capabilities, market adoption, and ability to integrate with other upstream and downstream processes. Chicony chose Pro/ENGINEER to replace its previous 2D design software and achieved a productivity increase of almost 30%. Recently, Chicony migrated to Pro/ENGINEER Wildfire 3.0 in order to take advantage of improved features that can strengthen the product development process, accelerate product time-to-market and increase global competitiveness.
"Because of our satisfaction with Pro/ENGINEER, we did not hesitate to upgrade to the latest version of Pro/ENGINEER Wildfire 3.0 when the opportunity arose," said Christopher Huang, vice president, Chicony DKB Division. "After the implementation, our product development process efficiency increased by 30% and costs were reduced. With such significant benefits, we are confident that our choice of Pro/ENGINEER and maintaining our relationship with PTC is the right one."
In addition to decreasing development time and costs, Pro/ENGINEER delivered key capabilities that helped Chicony improve product quality. "Pro/ENGINEER provided our engineers with a 3D design environment that could help us overcome blind spots previously unavoidable when using 2D design software. We can now create a complete 3D design containing all required parts and critical components, and easily analyze an entire model in all dimensions for interference between multiple components," said Great Chen, director, Chicony DKB Division. "Pro/ENGINEER Wildfire 3.0 offers many enhancements that improve both personal and process productivity, including an easier-to-manage platform with powerful design, manufacturing and analysis capabilities. Pro/ENGINEER increased our product development process efficiencies and decreased design costs."
"We are delighted that Chicony has chosen Pro/ENGINEER Wildfire as its standard integrated CAD tool. With unmatched scalability that allows companies like Chicony to maximize their return on investment, we believe that Pro/ENGINEER will continue to be the leading CAD/CAM/CAE solution in the industry," said Michael Campbell, vice president, MCAD product management, PTC. "Pro/ENGINEER has enabled Chicony to garner significant productivity improvements and enhance overall customer satisfaction."
After migrating to Pro/ENGINEER Wildfire 3.0, Chicony's design teams experienced a number of post-implementation benefits, including the reduction of the number of engineering design plans, product development time and overall costs plus increased design accuracy. Pro/ENGINEER was also able to provide visual data clarity and support for concurrent engineering design, giving engineers the ability to identify issues in the early stages of manufacturing design and ramp-up. Engineers' professional capabilities improved and through the seamlessly integrated product development process, they were better equipped to fulfill customer requirements.
About Chicony Electronics
Founded in 1983 in Taiwan, Chicony Electronics is a leading manufacturer and marketer for input devices like keyboards and power suppliers. It has also devoted itself in developing digital image products such as PCCs and DSCs since year 1999. Chicony currently has more than 20 BTO hubs spanning worldwide.
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