CIMdata PLM Industry Summary Online Archive

12 September 2007

Implementation Investments

Mora of Sweden Sharpens Product Development With SolidWorks and COSMOS

Mora of Sweden is getting a handle on more ergonomic, higher performing knives used in professional kitchens, woodshops, carpentry, and the outdoors using SolidWorks ® 3D CAD and COSMOS® design analysis software.

With roots dating back to the 1600s, Mora knives have a global reputation for balance, durability, and precision. Based in the town of Mora, the company chose SolidWorks Office Premium to accelerate new product development, reduce costs, and improve their knives' feel in users' hands.

"We design handles that work best for those who use them for long periods of time," said Olov Larsson, Mora of Sweden's design manager. "SolidWorks gives us much better surface and freeform modeling capabilities than other products, so we're able to refine our grips based on knife function and user feedback. That's a tremendous advantage in this industry."

The company also uses COSMOSWorks® design analysis software to ensure each knife it designs will stand up to everyday use. Incorporating both design and analysis in product development has helped the company reduce expensive prototyping costs because it can ensure the designs are accurate before actual manufacturing begins.

The software's intuitive interface, coupled with SolidWorks Intelligent Feature Technology (SWIFT), helps Mora of Sweden designers who don't work with CAD every day, as well as new hires, quickly learn and master 3D product development, according to Larsson. SWIFT also helps speed design time by automating routine processes.

The company is also converting older 2D designs (that often have insufficient documentation) into 3D SolidWorks models to make it easier to improve existing product lines with accurate, up-to-date information.

"Mora of Sweden is born from a centuries-old tradition, so it certainly has a reputation of expertise to uphold," said Simon Booker, SolidWorks marketing manager, Europe. "Relying on dependable 3D CAD and design analysis software to bring better products to market faster is an investment in strengthening that reputation."

Mora of Sweden relies on authorized SolidWorks reseller SolidEngineer AB for ongoing software training, implementation, and support.

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