CIMdata PLM Industry Summary Online Archive
5 September 2007
Implementation Investments
AEON Implements PTC® Solutions To Improve Product Planning And Development Process
PTC announced that AEON Co., Ltd ., headquartered in Chiba, Japan, has implemented FlexPLMT, PTC's solution for retail, footwear and apparel, to improve its product planning and development process. With FlexPLM, AEON will strengthen its capability to share information and improve collaborations in the development process of their private brand products, in addition to improving its product quality and increasing its share in the market.
AEON was established in 1926 and is a group company with retail as its core business. Their revenue in FY2006 was 4.8 trillion yen (approximately 39 billion US dollars). AEON's vision is to become a global leader in the retailing industry and they are strengthening their private brand products as a part of their strategy. The number of their seasonal private brand items has increased significantly in recent years, and with the products constantly changing every season, they were faced with a challenge to improve their product development capability. They also needed to standardize their workflow and improve productivity by sharing information among different departments. To overcome these challenges, AEON adopted PLM as a part of their solution and chose FlexPLM.
By using FlexPLM to improve their product planning and development process, AEON will be able to share information and manage project schedules among different departments, textile partners and their suppliers in every stage of the process. In addition, central management of the product data will increase the credibility and reliability of the shared information. The standardized workflow will also free the employees from unnecessary tasks and enable them to concentrate on their main tasks, resulting in the reduction of lost business opportunities. FlexPLM will enable AEON to achieve "Planning and Development Environment without Waste".
"We need to increase the share of private brand products within our Apparel Division to improve the overall business of AEON. To meet this objective, a PLM system was necessary to establish efficient operation processes as well as an environment to improve our product development capabilities," said Mr. Atsunobu Agata, chief information officer, AEON. "The purpose of this project is to leverage IT to improve the product development processes where many departments are involved. We worked with both internal and external teams for this project and put a lot of effort into understanding the business processes and defining project requirements. Accordingly, we chose FlexPLM as the best software to support our new process."
"PTC's success in Japan's retail, footwear and apparel industry reflects our commitment to working with customers like AEON to understand and meet their unique business requirements," said Kathleen Mitford, vice president, retail, footwear and apparel vertical market strategy, PTC. " The addition of AEON to our customer base highlights the momentum of PLM in Asia as a critical area of investment in business innovation as market leaders strive to increase operational efficiency and maximize productivity in product development."
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