CIMdata PLM Industry Summary Online Archive
29 August 2007
Product News
Synopsys and SMIC Jointly Address China Mobile TV Market with Low Power Design Solution
Synopsys, Inc . and Semiconductor Manufacturing International Corporation (SMIC) jointly announced today at IC China 2007 a strategic alliance to develop a low power design solution optimized for the mobile TV market in China, while also providing key IP components.
The low power design solution based on 130nm and 90nm fab processes will be designed to help resolve problems in power design. In addition, the companies will provide key IP required by mobile TV IC designers, including AD, DA, PLL, USB, SATA and IEEE 1394.
"It's our great honour to form this strategic alliance with SMIC to support Chinese chip manufacturers and the development of the digital TV market. The combination of SMIC's 130/90nm process, complete IP library and design service team with Synopsys' powerful IP and design platform will boost the current market," said Chen Zhikuan, President and COO of Synopsys.
Their co-operation also calls for the provision of industry leading design and counseling service to help Chinese chip manufacturers take timely advantage of opportunities in the mobile TV market.
As the Beijing 2008 Olympic Games are drawing near, more fabless and design companies are targeting the digital TV market, and the research and development of relevant chips are advancing at an unprecedented speed. However, there is currently no uniform standard in low power design, IP access barrier and foundry access for local manufacturers in the mobile TV market in China, making it tough when they want to compete in the market.
"Synopsys has a leading technology advantage in IP and low power design. I believe our cooperation will promote the development of China's digital TV sector's standards and marketplace," said Richard Chang, President and Chief Executive Officer of SMIC.
Since its entry into Chinese market in 1995, Synopsys has followed the "mission" of "industry promotion, client success and self-development" and has been dedicated to accelerating the development of China's IC design industry. To date, Synopsys has set up offices in Beijing, Shanghai, Shenzhen and Hong Kong, as well as R&D centers in Shanghai and Beijing, and a technology support center in Shanghai. Synopsys not only promotes EDA in China but also provides custom-tailor solution and professional counseling service with value creation as its direction. Visit Synopsys online at http://www.synopsys.com .
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