CIMdata PLM Industry Summary Online Archive
15 August 2007
Product News
Silver Creek Systems and Endeca Unveil DataLens Foundry for Endeca IAP, Announce Reseller Deal
Silver Creek Systems , a pioneer and leader in enterprise product data integration solutions, and Endeca Technologies, Inc., an enterprise information access software company, announced the immediate availability of DataLensT Foundry for Endeca , a new software module for the Endeca Information Access Platform (IAP) that automatically extracts and standardizes all product data characteristics from one or multiple sources for use in information-access applications. The companies also announced a new reseller agreement that will give Endeca the ability to sell the DataLens Foundry directly to new and existing customers. The DataLens Foundry is available immediately for Endeca customers and prospects.
Aimed at retailers, manufacturers, distributors, and other enterprises that deal with large quantities of heterogeneous product information, the DataLens Foundry for Endeca module is designed to work with product catalogs, product information management (PIM) systems, master data management (MDM) systems, and other product-data repositories. Utilizing Silver Creek's DataLens System, the module extracts and normalizes attributes and characteristics from product data and feeds them directly into the Endeca IAP, where they can be used to optimize Endeca's signature Guided Navigation® experience. This is especially important in business-to-business eCommerce, eProcurement, online retail, and supply chain visibility applications where successful discovery of products - by functional requirements, characteristics, and specifications - has a direct impact on revenue, costs and profit margin.
"By teaming up with best-of-breed partners like Silver Creek, we can continue to focus our research and development on our core assets while simultaneously addressing specialized data management challenges facing retail, manufacturing, and distribution enterprises," said John Andrews, director of applications marketing for Endeca. "It's a winning strategy for accelerating innovation and ensuring that our clients can quickly take advantage of the very best technology solutions on the market."
Martin Boyd, VP of marketing for Silver Creek Systems, adds, "Our DataLens System changes the economics of standardizing product data for search or any other data-integration task. Integrating it directly into the Endeca platform to combine great data with great information access is a powerful solution that is unique in the market. We already have customers using our combined solutions and the value for customers is clear."
The DataLens Foundry for Endeca module delivers automated data cleansing and standardization, removing the significant time, manual effort and resources traditionally used to clean "dirty data." Its patented semantic technology standardizes and normalizes such items as terms/spelling, abbreviations, units of measure, color shades, unique and range values, and defaults for missing values, enabling users to find products more easily.
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