CIMdata PLM Industry Summary Online Archive
15 August 2007
Company News
Microsoft Joins Velocity Series Consortium
UGS PLM Software , a division of Siemens Automation and Drives ( A&D ), announced Microsoft as the newest partner in the UGS Velocity SeriesT Consortium, an Asia Pacific initiative aimed at stimulating the use of PLM technology among small- to mid-size manufacturing companies.
The Velocity Series Consortium helps mid-market manufacturers drive innovation using PLM software running on efficient, optimized hardware and networking platforms. Microsoft joins existing consortium partners - UGS PLM Software, HP and Intel - to make PLM technology easier for mid-market companies to acquire, deploy and maintain.
UGS Velocity Series is a comprehensive, preconfigured portfolio of digital product design, analysis, manufacturing process and data management software for the PLM mid-market. All applications are built on the Microsoft Windows® platform, allowing easy integration into customers' existing IT architecture, minimizing overhead support costs and maximizing ease of use. For example, UGS TeamcenterT Express is built on Microsoft standards such as Windows Server® 2003 operating system and SQL ServerT 2005 database software.
"UGS PLM Software and Microsoft have a long-standing commitment to deliver innovative PLM solutions that meet the demands of our joint customers," said Benoit van Thienen, general manager, Small and Mid-Market Solutions and Partners Group, Microsoft Asia Pacific. "Microsoft is pleased to join the other Consortium partners in a collective effort to reduce the cost of entry for new PLM customers. Mid-market manufacturers can leverage the power of the UGS Velocity Series and support from Consortium partners to transform their process of innovation."
Microsoft's addition to the UGS Velocity Series Consortium strengthens its existing partnership with UGS PLM Software, which entails the integration of its solutions onto Microsoft's business application management platform.
"In order for mid-size manufacturers to innovate, the development of a PLM strategy focused on speed to market is essential," said Hans-Kurt Lübberstedt, senior vice president, Asia Pacific, UGS PLM Software. "The Consortium is dedicated to providing PLM to mid-size companies with a lower cost of entry and ownership as well as a strong return on investment. Microsoft understands the needs to lower costs while delivering top line revenue growth. Both UGS PLM Software and Microsoft will collaborate on sales and marketing activities. The acquisition costs for PLM solutions are expected to be lowered by the Consortium through software and hardware pricing offers targeted at mid-market manufacturers."
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