CIMdata PLM Industry Summary Online Archive
17 July 2007
Implementation Investments
Catalog Data Solutions Announces 50% annual Growth Rate
Catalog Data Solutions ( CDS ) announced that its second quarter (Q2) sales in 2007 increased by 50% over the second quarter last year. In Q2 2007, the company's new and repeat customers included Sofasco, Midwest Controls, Emerson Power Transmission, ASCO Valve, Ohio Nut and Bolt, Gates Fluid Power, Captive Fasteners, PTC, SPX Hytec, J.W. Winco, Stock Drive Products/Sterling Instrument.
"By providing downloadable 3D CAD models of your products, you save design engineers valuable time and make it easier for your products to be selected over your competitors' products. In return your parts are 'locked and loaded' into new designs, so you will enjoy sales in proportion to the sales success of those designs," said John Major, CEO, Catalog Data Solutions. "The first step is to get your part models online, the second to ensure they are easily found - both by specification/attribute-based catalog search on your web site and in design engineering portals. This is the best business-to-business (B2B) ecommerce lead generation available for industrial suppliers - the process reaches the true decision maker, the design engineer, ahead of the traditional buying process - and buyers rarely change what the engineer has spec'd."
J.W. Winco CEO, John M. Winkler said, "Since implementing 3D CAD downloads we have averaged over 850 downloads/month from our 18,000 CAD model library. Already 60% of our sales leads are from CAD models and 40% from traditional marketing. CAD download sales leads convert to sales at a higher rate and even more importantly they convert faster. And the cost per lead from CAD downloads is less than 10% of the average cost per lead from traditional marketing. We're delighted to have already achieved so great an ROI on a very modest outlay."
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