CIMdata PLM Industry Summary Online Archive
12 July 2007
Company News
Lectra and the Camera Nazionale della Moda Italiana Sign a Three-Year Partnership Agreement
Lectra has signed an historic partnership agreement with the prestigious Camera Nazionale della Moda Italiana (National Chamber for Italian Fashion), the association that governs, coordinates and promotes the development of Italian fashion worldwide.
Through its partnership with the Camera Nazionale della Moda Italiana (CNMI), Lectra will be associated with all major fashion events in Italy, such as industry-related conferences, promotional events and the world-renowned fashion shows of Milan. Lectra will also work with the CNMI on programs to help young Italian designers successfully achieve their projects.
Partnering at the Italian Fashion Weeks
Lectra and the CNMI will work in partnership at all the world famous "Fashion Weeks" in Milan: Milano Moda Donna and Milano Moda Uomo. Milano Moda Donna is a major event for the world's leading prêt-à-porter collections designers, and also the most prestigious platform for launching new names. CNMI will particularly involved Lectra in the Next Generation, Fashion Incubator projects and in any other initiative dedicated to the support of young designers.
Accompanying emerging fashion entrepreneurs
One of the main projects of the Lectra-CNMI partnership will involve the promotion and support of young fashion designers through the "Fashion Incubator Project."
"The primary objective of this project is to encourage the establishment and development of small fashion enterprise initiatives," said Mario Boselli, President of the Camera Nazionale della Moda Italiana. "Lectra will provide its innovative technologies, and both Lectra and the CNMI will bring their expertise to support young designers in their projects, helping them to develop their activities and increase their creativity and competitiveness. This new partnership will create new opportunities for promising new designers who need this support to succeed."
CNMI: the highest cultural values of Italian fashion
Founded in 1958 in Milan, the CNMI's mission is to defend and enhance the "made in Italy" image, both in Italy and abroad. The CNMI represents Italy's top 200 fashion companies and works with numerous schools to train and promote a new generation of fashion talent through specific projects.
The organization acts as the privileged point of contact for all domestic and international activities aimed at promoting Italian fashion. The CNMI is the major protagonist on the international fashion scene, with highly developed networks with other fashion centers such as Paris, London and New York.
"Fashion professionals have been confronted by an increasingly competitive and fast-paced market context over the past decade," added Mario Boselli. "The benefits of technological innovation for production processes have been clearly demonstrated, and one of the next challenges is to increase the adoption by fashion professionals of innovative technologies during the creation process."
"We are proud to join forces with the Camera Nazionale della Moda Italiana," said Lectra CEO, Daniel Harari. " Lectra has always been heavily involved in Italy, where we accompany nearly 3,000 fashion companies in their daily activities. Our partnership with the CNMI will allow us to go even further."
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