CIMdata PLM Industry Summary Online Archive
5 July 2007
Implementation Investments
Marèse Chooses Lectra's PLM Solution to Accelerate Collections Development and Time-To-Market
Lectra has announced that Marèse has chosen Lectra's PLM offering for the fashion industry. Lectra Fashion PLM will allow Marèse, a French specialist in children's wear design and retailing, to accelerate the development of its collections, in particular by assuring constantly updated information that can be shared at all times.
Marèse will benefit from the integration and complementary nature of Lectra's business applications and its management and organizational tools. Lectra's pattern-making (Modaris) and marker making (Diamino) software, currently used by Marèse, will be associated with the new Workflow Management and Product Development applications and Kaledo, Lectra's new design offering.
Marèse chooses Lectra to accompany its growth
Founded 60 years ago, Marèse is now a reference in ready-to-wear clothing for children ages 0-to-12, with the brands Marèse, Repetto and Ooxoo. A product team including 15 product managers, designers, graphic designers and pattern makers creates and develops 1,300 new products per year. Manufacturing is mainly subcontracted to Asia and North Africa.
The company's goal is to accelerate collections development, set up a fast prototyping process and expand its direct and indirect distribution network.
Sharing a single version of information at all times
"Our company is already very well organized and now we're focusing our efforts on development speed, creativity and the quality of our garments." said Marèse CEO, Olivier Doolaeghe. "Investing in advanced technology allows us to remain competitive and to satisfy our consumers."
"We chose Lectra's technology in order to improve all of our development processes," he continued. "All of our planning is currently managed with a traditional spreadsheet, which creates problems for updating information and making it available to all the teams involved in development."
The Product Development application will help Marèse to centralize and share all product-related information throughout the development process. The company will also have access to this information for monitoring its margins closely and elaborating its sales analyses.
The Workflow Management application will allow Marèse to pilot all of its collections management processes and accurately monitor a product's state of progress in each phase.
Liberating the creativity of design teams
This value chain is completed by the implementation of Kaledo Collection and Kaledo Print.
The new range of Kaledo applications, including Kaledo Collection for fashion design and Kaledo Print for designing printed textiles, provides designers with a visual and virtual environment adapted to their creativity and working mode. The automation of many repetitive tasks lets designers use the precious time saved to test many more creative ideas.
Kaledo Collection also makes it possible to structure the creation process and thus facilitate information exchange between the creative teams and their contacts. Design is integrated very early in the collections development process, since information is immediately usable in Lectra's PLM applications.
"We're very pleased to have strengthened our partnership with Marèse," said Bernard Karmin, Director of Lectra France. "The whole company will benefit from the value chain that our complete solution offers. Taken individually, our solutions already provide immediate gains; and when they are used together, the results are even more impressive."
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