CIMdata PLM Industry Summary Online Archive
2 July 2007
Implementation Investments
Winning Combination: UGS PLM Software and Roush Fenway Racing Announce Technology Sponsorship Partnership
UGS PLM Software , a division of Siemens Automation and Drives ( A&D ), and Roush Fenway Racing today announced a technology sponsorship partnership formed earlier this year through which Roush Fenway Racing develops cars with the help of UGS PLM Software's digital product development technology.
Roush Fenway Racing began using UGS PLM Software technology for the design and evolution of its race cars which compete in NASCAR's three premier series, the NEXTEL Cup, Busch and Craftsman Truck Series. This multi-year partnership agreement transforms the longstanding relationship into an official technology partnership between UGS PLM Software and the Roush Fenway Racing team. Since 1999 Roush Fenway has been utilizing UGS PLM Software's digital product development solutions, to reduce part development time and virtually evaluate various configurations to enhance overall performance of the race cars.
Roush Fenway Racing has a tradition of winning. Most recently, driver Carl Edwards won the NASCAR NEXTEL Cup Series at Michigan International Speedway and earlier this season driver Matt Kenseth swept both the Busch and NEXTEL Cup Series races at California Speedway in the No. 17 Carhartt/DEWALT Ford and the No. 17 Dish Network Ford respectively. This was Kenseth's second consecutive Auto Club 500 win and sixth at California Speedway - two NASCAR NEXTEL Cup and four Busch Series wins -- extending his mark as the all-time win leader at the 2.0-mile, Fontana, Calif. D-shaped oval.
Roush Fenway Racing currently uses UGS NXT software for computer-aided design and engineering (CAD/CAE) and plans to implement the UGS TeamcenterT portfolio in the coming months.
"In racing every second counts and UGS PLM Software's PLM technology gives Roush Fenway Racing an edge in development, making us more competitive on the track," said Jim Ryder, Roush Fenway Racing engineer. "UGS PLM Software's digital development platform allows us to experiment with multiple configurations to figure out what works best and put the best car on the track each week. UGS PLM Software's state-of-the-art technology is the best in the industry and we are delighted with our new partnership."
"UGS PLM Software is thrilled to partner with Roush Fenway Racing, a team that is committed to success and has a winning legacy," said Dave Shirk, executive vice president of Global Marketing for UGS PLM Software. "UGS PLM Software has a record of helping our customers succeed; this includes our racing teams which have won every NASCAR NEXTEL Cup Championship since 2000.
"Racing sponsorships allows UGS PLM Software to showcase its industry leading PLM technology in action. More than ever before, technology is an enabler -- a way to gain fractions of seconds that mean the difference between winning and losing," added Shirk.
For more information on any of the Roush Fenway Racing teams, log onto http://www.roushfenway.com/ . For sponsorship inquiries please contact Robin Johnson at 704.720.4645.
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