CIMdata PLM Industry Summary Online Archive
25 June 2007
Company News
Rene Bonvanie Joins Serena Software Management Team; Appointment Signals Serena's Move Into a New Era of Application Lifecycle Management Including Software-as-a-Service and Enterprise Mashups
Serena Software, Inc . announced the appointment of Rene Bonvanie as senior vice president of worldwide marketing, partner programs and online services. Bonvanie will report to Serena president and CEO Jeremy Burton.
Bonvanie's responsibilities will include developing business and marketing strategies to consolidate Serena's position as the leader in ALM and capitalize on future trends in application development, such as Service-Oriented Architecture (SOA), Web services, and Software-as-a-Service (SaaS). He will also lead Serena's efforts to develop partner relationships and go-to-market activities for new products and services.
"I've had the pleasure of knowing and working with Rene over the last 10 years and he has distinguished himself as a black belt in the art of execution," said Burton. "In addition to Rene's domain expertise in application development, his experience in building an online business will be essential in taking Serena to the next level. We see a revolution in application development taking place over the next few years as power shifts from IT to business units - SOA, SaaS and Serena will be at the center of this change."
"Serena sees a tremendous market opportunity ahead in composite applications and enterprise mashups," said Bonvanie. "Serena has game-changing technology in this space due later this year that will empower a new class of business developers. This will dramatically reduce the application backlog that centralized enterprise IT organizations suffer today and deliver greater value to the business."
At its 14th annual global user conference, Serena will introduce new products and services that will enable the development of new applications and enterprise mashups to be deployed on premise or via the Internet. Serena xChange will be held September 9 - 12 in Chicago. Interested parties can register at https://secure.esg.us/serena/xchange2007/register.php .
Bonvanie brings to Serena nearly 25 years of executive management and marketing experience in the enterprise software industry. Most recently, Bonvanie served as senior vice president and general manager of AppExchange and Developer Relations at salesforce.com. Prior to that, Bonvanie served as senior vice president of global marketing at SAP, chief marketing officer at Business Objects, senior vice president of worldwide marketing at VERITAS Software Corporation, vice president of product marketing at Oracle Corporation, and senior sales and marketing positions at Ingres.
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