CIMdata PLM Industry Summary Online Archive
15 May 2007
Implementation Investments
ADVIK Hi-Tech Leverages PTC® Pro/ENGINEER® To Speed Entry Into Four-Wheeler Auto-Parts Market
PTC announced that ADVIK Hi-Tech Private Limited, a leading Indian auto components manufacturer, has standardized on Pro/ENGINEER® to help transform its product development process and expand its operations into new markets. Pro/ENGINEER, PTC's integrated 3D CAD/CAM/CAE software, helps companies develop detailed, intuitive and realistic digital product representations.
Headquartered in Pune, India, ADVIK is a supplier of two-wheeler automotive parts such as tensioners to worldwide brands such as Suzuki, Honda, Yamaha, Bajaj and Hero Honda. Prior to its selection of Pro/ENGINEER, ADVIK relied on a two-dimensional CAD system for product development. Because they were restricted to viewing designs in 2D, engineers were unable to effectively analyze key design elements such as volume, surface area and mass. As a result, design errors were often not identified until the physical prototype was created causing rework and development delays.
Constrained by the limitations of its 2D CAD system, ADVIK chose to transition to a 3D solid modeling solution to support its growth initiatives into the four-wheeler market. Pro/ENGINEER provided ADVIK the powerful capabilities it needed to strengthen its development process, reduce errors and shorten time-to-market. Using Pro/ENGINEER, development of a die-casting tool has been reduced by 25 % from 60 days to 45 days. Further, the ability to identify and correct errors early in the design process has helped improve product quality and increase the overall efficiency of the company's product development process.
"Pro/ENGINEER has helped ADVIK meet the extremely high quality standards that our customers demand, while reducing design cycle time and managing increasing design complexity," said Aditya Bhartia MD ADVIK Hi-Tech. "As a result of these efficiencies, we can rapidly scale our product development to support the requirements of the new four-wheeler market, which gives ADVIK a competitive advantage."
"The automotive sector is becoming more competitive globally, causing increased pressure on the supply chain. To be successful in this environment, Indian companies must keep pace by utilizing innovative technology, efficient processes and best practices in product development," said Martin Walters, director, product and market strategy, PTC."PTC is pleased to help industry leading companies like ADVIK Hi-Tech leverage the powerful capabilities of PTC solutions to improve product development processes and achieve growth in emerging markets."
About ADVIK Hi-Tech Private Limited
Headquartered in Pune, ADVIK Hi-Tech Private Limited is a leading manufacturer of Auto Components, products like Lifter Tensioner Assemblies, Oil Pumps, Fuel Pumps, Fuel Feed Pumps, Fuel Cocks, Decompression Units, Water Pumps, One Way Clutch and Precise Machined Components like Pinions, Screws, and Nuts & Control Shafts for Globally Renowned Automotive Original Equipment Manufacturers. Its facilities at Pune include a full fledged research and development set-up, a state of the art standards room with coordinate measurement machine and product testing laboratory with sophisticated test rigs, cellular manufacturing CNC set-ups as well as conventional machine shops with customer-part combination based dedicated assembly lines and metallurgical Laboratory under one roof. With over 250 strong workforce comprising of technically qualified engineers and supervisors the company boasts of modern machinery and infrastructure conforming to international standards.
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