CIMdata PLM Industry Summary Online Archive
6 May 2007
Implementation Investments
"White Collar" Design Studio Chooses OptiTex Software to Manage Its Design Processes
Israeli based OptiTex Ltd , recently announced that "White Collar" fashion design studio has chosen OptiTex software to manage its design processes.
"White Collar" studio, founded by Ehud Ziv-Av and Maya Baranes, specializes in tailored women's clothing and haute couture. The studio recently launched its 2007 summer collection - a combination of today's international trends from an Israeli perspective. The software is already being successfully operated in the studio, with OptiTex providing professional training for pattern makers.
Ehud Ziv-Av: "White Collar" studio was founded two years ago with the objective of managing the design process using the most contemporary technologies on the market to express the spirit of the era. We specifically chose OptiTex technological solutions because they proved to be most suitable for our needs."
According to Ran Machtinger, CEO of OptiTex, "White Collar" joining the ranks of OptiTex customers reinforces the tendency for more and more Israeli designers to choose OptiTex software for managing their design processes, another example of which is leading designer, Michal Negrin who recently also adopted the company's solutions.
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