CIMdata PLM Industry Summary Online Archive
17 April 2007
Financial News
Catalog Data Solutions Announces 100% Growth
Catalog Data Solutions ( CDS ) announced that its first quarter (Q1) sales in 2007 increased by 100% over the first quarter last year. In Q1 2007, the company added new customers including ASK Products, Rino Mechanical, Assured Automation, & International Gas Spring, and earned repeat business from multiple existing customers including Gates Corporation, Century Spring, Ohio Nut and Bolt, Quality Transmission Components, Captive Fasteners, ASCO Valve, Advanced Antivibration Components, SPX Fluid Power and ZSi.
"By providing freely downloadable 3D CAD models of your products, you save design engineers valuable time and make it easier for customers to select your products rather than your competitors' products. In return your parts are 'locked and loaded' into their designs, so you will enjoy sales in proportion to the sales success of those designs," said John Major, CEO, Catalog Data Solutions.
"If you add deep search capability in an appropriate catalog or portal then design engineers can find your products by searching for the specific attributes they need. Industrial suppliers who add CAD downloads and deep search to their web sites can expect increased sales and lasting customer loyalty. The 3D CAD downloads supply critical engineering information, reduce engineering design costs, accelerate time to market, and ensure design accuracy."
J.W. Winco CEO, John M. Winkler said, "Since implementing 3D CAD downloads (in Feb. 2006) we have averaged over 850 downloads/month from our 18,000 CAD model library. Already 60% of our sales leads are from CAD models and 40% from traditional marketing. CAD downloads sales leads convert to sales at a higher rate and even more importantly they convert faster! And the cost per lead from CAD downloads is less than 10% of the average cost per lead from traditional marketing. We're delighted to have already achieved so great an ROI on a very modest outlay." Conversely industrial suppliers without 3D CAD models on their web sites are at risk of losing customers to competitors who do offer 3D CAD models.
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