CIMdata PLM Industry Summary Online Archive
20 March 2007
Implementation Investments
Leading Spirit and Wine Company Taps EMC Documentum to Help Reduce Cost and Complexity of Managing Enterprise Content
EMC Corporation announced one of the largest American-owned spirits and wine companies is leveraging EMC® Documentum® software to help manage a wide array of unstructured and interactive content types within three of the company's key marketing applications.
Brown-Forman Corporation is recognized as one of the top-10 largest spirits companies, employing 4,750 people worldwide. It sells 37 brands internationally including Jack Daniel's, Southern Comfort and Finlandia Vodka. The company implemented the Documentum enterprise content management (ECM) platform to help it manage interactive content and brand assets for marketing and advertising programs, such as high-resolution artwork, photography, presentations and branded digital press room web sites.
Brown-Forman places a premium on managing its brand assets and interactive content, deeming these to be critical to engaging customers with information that educates, involves and entertains. Taking advantage of the EMC Documentum platform and EMC Captiva® software for document capture, Brown-Forman is able to consolidate information silos and more efficiently manage content across the enterprise -- from invoices and paper documents to photographs and digital videos.
"Because we are faced with an ever-increasing amount of business content to manage, the task of finding an enterprise content management solution became a top priority for us," said Brown-Forman Lead Systems Engineer Rob Price. "In EMC Documentum, we found a solution that enabled us to reduce cycle time for invoice processing, seamlessly deliver brand assets and quickly publish on the Web. Taking this one step further, the platform has also allowed us to reduce mailing costs and advertising agency fees, increased our visibility and facilitated outsourcing of non-strategic tasks. We look forward to unlocking even more of the power of EMC Documentum in the months and years to come."
In addition to managing diverse content types for its marketing applications, Brown-Forman uses the combined Documentum and Captiva solution to save money and create efficiencies by automating processes including web publishing, invoice processing and packaging design, as well as coordinating tasks with outside advertising agencies and partners. Brown-Forman has also leveraged specialized third-party applications built on Documentum's open content management platform to help it greatly reduce paper invoice mailing between its own offices and partner sites located across 135 countries.
"In today's highly brand-conscience marketplace, people focus on communications that inform, involve and entertain them. That's why companies like Brown-Forman now incorporate and need to manage interactive content such as images, audio, video, web pages, blogs, wikis, mashups and flash," said Mark Arbour, EMC General Manager, Interactive Content and Compliance Application Software. "We feel immense pride when customers like Brown-Forman experience success and gain value using EMC Documentum and EMC Captiva solutions. Our customers are realizing the true business value of our platforms by managing almost any content type across multiple departments and geographies."
Listen to Rob Price of Brown-Forman describe how his team developed a successful interactive content management solution using Documentum digital asset and web asset management technologies. http://www.emcsoftware-info.com/mk/get/02-21-07_PODCAST_BROWN_FORMAN_EXP
Become a member of the CIMdata PLM Community to receive your daily PLM news and much more.
Tell us what you think of the CIMdata Newsletter. Send your feedback.
CIMdata is committed to your privacy. Your personal information will never be sold or shared outside of CIMdata without your express permission.