CIMdata PLM Industry Summary Online Archive
27 February 2007
Implementation Investments
Dreaming Group Chooses think3 Technology for Development of Luxury Yachts Italian Style
think3 Inc.T announced that Dreaming Group , a world-leading dealer specializing in yacht customization in the boat building industry, selected the company as a partner as part of its business strategy to optimize yacht design and development. The addition of Dreaming Group, headquartered in Mondolfo , Italy , builds on think3's growing portfolio of custom yacht manufacturing customers that include: Rodriquez, CRN, Zuccon International Project, Hydrotec, Italnet and Meccano Engineering.
Dreaming Group, which consists of ten companies and a combined annual income of € 98.5 million, plans to reduce lead times, increase production capacity and cut operating costs with the assistance of think3's thinkdesignT and thinkiD DesignExpressionsT product design and development software and services.
"The basic design of our products is handled by the external designers working with us. In-house we cover equipment design, coordinates and technical solutions", said Vasil Truja, technical director at Dreaming Group, whose Technical Design Department was established last year to cover the entire product development process from design through production. "Previously the technical documentation we used was inaccurate and not suitable for series production. One of our strategic objectives is to industrialize and standardize our products and product types."
Going into the review process, Dreaming Group outlined its criteria for the type of results the company was expecting from the computer-aided design and development solution selected:
• Increase the efficiency of the production process
• Introduce a design system that reduces design processing times
• Use an integrated development environment in order to automate manual processes, share information, standardize design and reduce the number of production errors.
After technical analyses and comparison with the other products on the market, Dreaming Group chose think3 for the completeness of its CAD and PLM solutions. Their analyses showed the think3 solution was the only one to meet the all the Group's requirements for the efficient management of the complex process involved in yacht design development. The think3 solution also had the advantage that it matched the company's time lines and resources.
"We chose think3 because it is a major player in the Italian market and already has numerous customers in the boat building world. It offers tailor-made technology and a direct line to think3's Italian R&D department", said Truja. He was another major factor in the group's decision to select think3 is that thinkdesign has integrated 2D and 3D.
"This extension of our business to include leading companies in the boat building industry shows we have the experience, the expertise, the integrated 2D, 3D, PDM and the exclusive GSM3 shape management technology to meet the needs of companies with unique characteristics such as yacht manufacturers," said Filippo Zuccarello, CEO at think3. "Companies choose think3 because they know that we can provide a product development solution that is complete, flexible and helps them achieve their business objectives. We are enthusiastic about this opportunity to work with a major specialist in the boat building industry and enable them to maintain their unassailable leadership on this market."
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