CIMdata PLM Industry Summary Online Archive

22 December 2005

Implementation Investments

MAF-RODA Selects Access Commerce to Unify Sales and Engineering Operations

Access Commerce announced that the MAF-RODA group has selected its solutions for CAD, product configuration and sales optimization.

MAF-RODA, headquartered in Montauban, France, is the world's leading manufacturer of calibration and packaging equipment for fresh fruit and vegetables. The company designs and produces end-to-end packing facilities, and provides a range of tailored services for its international customers through its design offices and subsidiaries located in France, Spain, Italy and the United States.

"Our goal is to offer unique systems and processes that meet our customers' specific needs, as well as retail market constraints," explains Christophe Blanc, Director of MAF-RODA. "We needed to find a solution that could handle MAF-RODA's two major business activities: the design and upgrade of machines, and the sales plus installation to customers. The solution proposed by Access Commerce allowed us to improve collaboration between Engineering and Sales."

The first phase in MAF-RODA's project will be to create a 3-dimensional model of the company's product and technical data, which will formalize the company's current business processes. This new product repository will be shared between technical and sales teams to shorten the prototyping phase, as well as automate the generation of estimates and sales proposals.

"The Cameleon software solution from Access Commerce, with its powerful configuration engine, will allow us to create, adapt or modify our machines according to our customers' requirements, in a rapid and automated manner, thus reducing the sales cycle, and eliminating the risk of mistakes", said Blanc.

Access Commerce's broad expertise in complex industrial solution integration allowed MAF-RODA to create a complete, integrated solution based on Cameleon, along with CAD, technical data management and PLM solutions provided by SolidWorks and ASSETIUM. Key objectives included the simplification of the sales process, data exchange facilitation, and global quality improvement.

The project will commence with the deployment of Cameleon Direct Selling and Cameleon Configurator - for sales optimization and product configuration - and implementation of SolidWorks and ASSETIUM solutions, all integrated with MACPAC, the ERP system currently used by MAF-RODA.

About Access Commerce

Access Commerce is a leading provider of Advanced Selling Solutions. Access Commerce provides Product Configuration and Advanced Selling Solutions that simplify the sale of complex products and services and streamline key steps in the lead-to- order process to eliminate errors, reduce costs and improve throughput. Using its sales and partner applications, manufacturers can guide their employees, partners and customers through needs analysis, configuration, pricing, quotation and order fulfillment processes. Access Commerce customers include innovative mid-sized companies, as.well as members of the Fortune 1000, such as Aréva, Eaton, Invacare, Manitou, Saint-Gobain, Schneider Electric, Socomec, Technal, ThyssenKrupp and X-Rite.

Access Commerce is headquartered in Toulouse, France and Chicago, Illinois and has offices located in North America, France and Germany. For more information, please visit http://www.access-commerce.com

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