CIMdata PLM Industry Summary Online Archive
10 October 2005
Product News
UGS Launches PLM Mid-Market Product Portfolio and Channel Program in EMEA
UGS Corp. announced an aggressive and industry-changing strategy to serve the EMEA high-growth mid-market-focused on delivering enterprise-level PLM technology in an easy-to-deploy portfolio to companies in the mid-market.
UGS made the announcement at its EMEA mid-market launch event in Prague today, which was attended by more than 280 persons from its indirect channel partners, selected strategic customers and press executives.
"This is all about bringing PLM to the mid-market," said Angus Marshall, director of Sales & Channel Programs EMEA for UGS. "We are changing the game with the introduction of a PLM product portfolio to the mid-market and an aggressive and industry-changing strategy with the launch of our new global channel program."
Microsoft's Günter Rester will deliver an address at the event. Rester is director of Discrete Manufacturing Industries for Microsoft EMEA.
"UGS is part of Microsoft´s global 'Peak Performance´ initiative, which focuses on key solution scenarios in the manufacturing industries," said Rester. "Among these scenarios, PLM and engineering collaboration has one of the highest potentials and UGS is one of our top partners in this space. Our close joint development with UGS leads to one of the most advanced PLM solutions built on a widely used collaboration software stack from Microsoft."
With a name synonymous with speed and velocity, mid-market customer Spyker Cars is also presenting at the event. Spyker users UGS software in the manufacture and design of its sports cars. Victor Muller, CEO of Spyker, will present.
UGS' mid-market strategy is supported by two key components:
· The new product portfolio - the UGS Velocity SeriesT portfolio - marks the first offering to combine UGS' Solid EdgeT and FemapT software - two mid-market solutions for digital product development - with the technology of UGS' TeamcenterT software.
· The new Global Channel Program focuses on deploying enterprise-level PLM to mid-size manufacturers that is easy to buy, install, deploy, use and support. The new program will expand partner capacity by 50 percent by the end of 2006. Partners in the new UGS channel program can sell UGS' entire suite of products, including portfolios like the UGS Velocity Series as well as individual products like NXT-UGS' flagship suite of digital product development software - and the new collaborative product data management (cPDM) product-TeamcenterT Express.
Mid-Market Business Drivers
Similar to large organizations, mid-size manufacturers face issues of global sourcing, product customization, accurate and timely quotations, program management, integrated design and manufacturing and increased regulatory requirements. However, mid-size manufacturers typically lack the resources necessary to effectively manage the explosion of 3D data associated with these issues.
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