CIMdata PLM Industry Summary Online Archive
29 September 2005
Product News
Tribold Unveils Enhanced Software Product Set To Dramatically Reduce Time-To-Market And Provide 360° Visibility Over Product Performance
Communications providers worldwide are failing themselves and their customers through poor product management process and infrastructure and the industry needs shaking up to increase efficiency and avoid meltdown, the industry has been warned.
Currently, communications products and services can take over 12 months to launch with little intelligence gathered on the success or failure of them, according to UK-based product lifecycle management software developer, Tribold. To combat this problem, the company has unveiled a new version of its Tribold Product Portfolio ManagerT software-Release 2.1-which will reduce time to market by up to 12 months. This provides customers with a significant competitive edge, greatly simplifying what is currently an expensive, time consuming and people intensive process when bringing new products to market. It helps them to be more strategic and monitor the performance of products once released.
"The communications industry is very much becoming a retailer in its own right, with the same level of commoditization that you see in the fast moving consumer goods (FMCG) industry. That level of product innovation and competition requires urgent changes in the telco product management infrastructure to bring relevant products to market quicker," warned Simon Muderack, CEO of Tribold. "Efficiency changes will have to be implemented or it will be a case of 'if you don't do it, your rivals will'. Tribold Product Portfolio Manager enables communications providers to deliver the right product to the right customer at the right time"
In October 2004, the company launched Tribold Product Portfolio Manager (PPM) - the first communications industry-specific, packaged enterprise application for Product Lifecycle Management (PLM) and Product Data Management (PDM) with capabilities including:
• Centralized product catalogue - one single truth - a 360° view of products across the enterprise supporting control and reuse of products
• Out of the box, world-class product lifecycle management process
• Seamless, automated integration of product data across all enterprise applications supported by out-of-the-box integration
• The ability to proactively offer customer self-selection of targeted product package and bundle propositions
• Tracking of true cost and profitability of products throughout the lifecycle
• Closed-loop automated retirement of products from the marketplace
Tribold Product Portfolio Manager Release 2.1 enterprise software application gives communications providers enhanced central management of the enterprise's product portfolio data throughout the product lifecycle. Tribold PPM Release 2.1 consolidates the product management process into a single, automated, error-resilient stream where customers will be able to benefit from:
• World-class analytics and reporting capabilities
• Enhanced suite of off-the-shelf third party application integration adaptors
• Increased user security and data management, including full rollback and backup, capabilities
• Unparalleled enhanced business user experience
• Enhanced market leading automated closed-loop PLM process
• Full regulatory (TMF eTom/SID) compliance
Tribold's Product Portfolio Manager manages the key elements of product launch: design, build, launch, in-life management, retirement and analysis. Deploying Tribold technology reduces time to market, increases customer retention, enables effective management, improves competitive edge and drives revenues.
"In such a cutthroat market as the communications sector, never has it been more essential to remain one step ahead of the competition and drive new products to customers. Tribold Product Portfolio Manager empowers communications providers to deliver this," Muderack said.
Tribold is the world's leading provider of true Product Lifecycle Management (PLM) and Product Data Management (PDM) enterprise application software specifically built for communications providers. Tribold's PLM/PDM solutions enable communications providers worldwide to put product propositions at the heart of their business. Tribold does this by enabling communications providers to take products to market faster, by improving customer service through self-selection and by enhancing operational efficiency.
Tribold's closed-loop solutions give communications providers a full 360° view of their products.
Based in London, Tribold was founded in 2003 and is privately held. For more see http://www.tribold.com .
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